Computer Technology A site about computer technologies
Related Articles
The strong development of 3G phones and smartphones made the game the number of mobile applications is growing rapidly. And traders are looking for ways to “coin money” from the mobile game.
According to market research results of the second quarter of 2011 market research company Nielsen, the game has become the items most commonly used in various types of software applications for mobile devices. 64% of participants surveyed by Nielsen said they have downloaded at least one game in 30 days, surpassing the corresponding rate of weather applications (60%) and social networking (56%).
Not only that, up to 93% of load application confirmed they are willing to pay for games they are playing.
According to estimates by VTC Mobile, 2010, total revenue of the mobile games market in Vietnam reached 120 billion of the total 110 million mobile subscribers. If compared with about 2,000 billion which PC game industry achieved a total of less than 10 million gamers, this is a modest figure.
The figures showed that mobile gaming is really fertile ground and the potential for commercial exploitation.
Vietnam and the race of the game names
The market appeared full of games (including offline and online) of the names such as VTC Mobile, Gameloft, Rich Sac Vietnam, Minh Chau . Even noting that the major networks, VinaPhone, we also participate in this market. Most business enterprises are in the form of licensed games from countries such as Russia, South Korea, Singapore, China, India and several other European countries later Vietnamese goods (translated into Vietnamese language) . Purchase of a game license fluctuate from several dozen to several hundred million, depending on each game. For the game offline, downloaded each time a user takes between 3000-15000 dong / game, depending on which is a trial or final version.
General results on the game port in mid-July Upro. vn past show highlights on the market are games like “Dark King” of Gapit (3,000 downloads)), “Shoot bubble” of Vinatech (1074 views), Audition Dance of VTC Mobile (981 views), “Special Agent cobra” by Kreative Mutilmedia (930 downloads).
With regulations increasingly tight management of online computer games, online games on mobile phones are regarded as no less a new direction for potential business game.
To attract customers, most vendors are free to registered players. In the course of play, users often buy items (game item) to upgrade weapons, combat or features for your character and have to pay for the data service network. The market games such as “Pearl Three Kingdoms” (by Pearl game release), “Treasure No.
7″ by Rich Sac Vietnam, “Lord of the Rings” by VTC Mobile, “Avatar” is becoming the team, tai game pikachu .into the community game player hot hunts. A representative of VTC Mobile revealed that on average each month this business earned about $ 7-10 billion for its own game offline. Estimated revenue from mobile game of the VTC Mobile 2011 will be about 100 billion.
Of the proceeds, the issuer will pay for the network from 45-50%. Thus, if minus the cost of the amount collected in 2011 from VTC Mobile’s mobile game is expected at about 50 billion.
The competition in the mobile gaming market is becoming more acute as the provider offering continuous hot game, even with a game with the same content, but many enterprises released. For example the game “fun Farm” which is a blockbuster game on PC online gaming community. Agency of the number 8×85 has quickly put this game on the mobile version and soon attracted the gaming community. Do not take less edge, VTC Mobile has officially launched the game with the same content as the “bumper crop”. There also extended MobiFone has officially launched game “Gardening” on mobile phones. Accordingly, the player will not charge but will have to pay to buy items for each sale as a puppet of straw: 500, 500 basic fertilizer, fertilizer per 1,000 dong, superior fertilizer 2,000 VND, 4,000 VND maximum fertilizer, 2,000 VND reminder message . The competitiveness of the enterprises that have made mobile games market is becoming increasingly attractive.
Game production: large pie with less people “eat”
For mobile game developers, a number of vendors have entered the new test produced by pure Vietnamese game. Ms. Esther Nguyen, general manager Rich Sac Vietnamese company, said her company’s goal is to produce 100% of the game. “Treasure No. 7″ is the product due to manufacturing companies and distribution in Vietnam. According to players, this is a friendly game, easy to close category than the other game by game image associated with the country of Vietnam. However, because the web has not really function so players must complete registration by SMS, causing cost disadvantages and personalized account.
VTC Mobile, the representative said, from now until the end of the year will produce more pure Vietnamese game 2-3. The unit has produced its own 3 mobile game is “The Dream” music, “Audition Dance”, “Choi buffalo. ” Tu Duc Vo, Project Director said mobiplay. vn game port, so is taking the first step to this unit has faced many difficulties in game production, from building the game production process, to test the stability of the game on many different machines and the special stages is conceived game.
According to Germany, to produce a first game it should have an idea of the game description, clearly stating the character, personality, how to play, the operating conditions of the characters look like. After completing this step, it builds on software requirements, such as games written for any operating system? Select the screen resolution that made the original so that you can place the other screen resolutions? Next is the product design, then coding, testing and final stage is acceptance of the product.
According to Duc, the production process is not complicated, but so far has not had Vietnam enterprises are producing mobile games. Cause major problem is a lack of funding, weak human resources in the stages such as graphic design, game programming, audio .
An expert on mobile game that, for this industry can thrive only as a Vietnamese business Vietnamese mobile game production. If so, the new sustainable development. But to be able to do this now need to accelerate the training of specialized deep knowledge of mobile game production in the university information technology. There should be reasonable to provide game companies now need to shake hands with the school to start a new future of mobile gaming pure Vietnamese?
Article Source: http://www.articleslash.net
